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UsedfulNews: Sponsored content in News in Victoria Area

Used Around Town October 2021's sponsored events around Vancouver Island

Becoming a Festival of Trees Victoria Tree Sponsor!

Festival of Trees is a cherished community tradition and has become the unofficial kick-off to the holiday season in Victoria, now entering it’s 30th anniversary year. 

Beginning on November 18th, the Bay Centre will be transformed into a lush forest of beautifully decorated trees to raise funds for BC Children’s Hospital Foundation, all thanks to sponsors, local businesses, organizations and individuals. Guests can bring their loved ones, marvel in the magic of Victoria’s community spirit and vote for their favourite tree.

As we continue to be in challenging times locally and globally, consumers are looking more and more to spend their dollars with companies and organizations who care about the community. Show Victoria your community spirit by sponsoring a tree and raising funds for the only hospital in BC dedicated exclusively to caring for sick and injured children. 

Visit to view a sponsorship package and register your tree. 

Victoria Beer Society Lager Than Life and Fresh to Death – October 8 & 9

The Victoria Beer Society is BACK! Lager Than Life takes place Friday, October 8th from 5:30-8:30pm, to celebrate the diverse range and style lagers have. For too long have lagers been outcast by their boastful IPA cousins, we believe it is overdue for Lagers to take centre stage, as we feature 20 beers from BC craft breweries. Fresh to Death, Victoria’s Fresh Hop Beer Festival, takes place Saturday, October 9th from 2-5pm as we showcase over 15+ fresh hop and specialty harvest beers. Rob Mangelsdorf, a certified Cicerone, leads our VIP event to dive deeper into four fresh hop beers to discuss different flavour profiles and what makes each beer unique. Tickets for VIP and General Admission are on sale now at

Greater Victoria Festival Society presents Wicked Victoria – October 24

We are hopeful and excited to bring back Wicked Victoria to our Wicked Community in 2021

THE GVFS wants to support our community in every way possible and will be launching Wicked Victoria festivities in 2021 (in whatever capacity possible) including bringing back our 2020 launch of “Wicked Week!” On Sunday, October 24 we will kick things off in a Wickedly Wonderful Way so STAY TUNED

Going Virtual | 15th Annual ‘State of the Island’ Economic Summit | Oct. 27-28

In light of the evolving situation regarding COVID-19, we’ve made the difficult decision to move this year’s Economic Summit from the hybrid in-person event to completely virtual. This provides a safe, accessible opportunity for everyone to engage regarding important issues and trends.

Taking place October 27 and 28 online, the Summit will feature panel sessions, roundtables and keynote presentations:

-Carlota Sanz, Co-founder, Doughnut Economics Lab (DEAL) will challenge our thinking about economic development in the 21st century;

-BC Premier John Horgan will update us on the BC economic recovery plan;

-The ‘Food Doctor’, Dr. Sylvain Charlebois, Senior Director of the Agri-food Analytics Lab at Dalhousie University, will speak of food security and diversified opportunities in food production;

-Senior Economist, Susan Mowbray, partner at MNP, will highlight key findings in VIEA’s 7th annual Economic Report. (Everyone attending will receive free access to the digital Report – $195 value.)

Expert panelists will address vital questions related to the indigenous economy, mental health, climate change, technological disruption, the new PacifiCan Agency, the ‘blue economy’, and challenge our thinking regarding diversity and inclusion, assessing investment risk, and more!

Registration is open. Don’t miss out, buy your tickets now!

It’s never been more important to connect. Be part of shaping the future of our Island economy.

Fall Go By Bike Week 2021 – September 27-October 3

Registration is now open for Fall Go By Bike Week! This annual event (formerly Bike to Work Week) welcomes anyone in the Capital Region to give cycling a try for one week. Whether you’re biking to work, school, for fitness, mental health, we want YOU to register for Greater Victoria’s largest free event. Every ride counts!

Why register? Dozens of prizes are available for anyone who logs at least one bike ride from Sept 27 – Oct 3. You can join a team with your family, friends, or coworkers, and log your kms to demonstrate the region’s commitment to active transportation.

Celebration Stations are returning, watch the website for the schedule (coming soon).

Whether you’re an experienced cyclist or have an old bike collecting dust in the garage, we want YOU to take part. Register for FREE at

Toss the Boss – Wildplay Nanaimo –  October 1

Toss The Boss is a FUNdraising event that challenges teams to raise funds in support of the Victoria Brain Injury Society & the Nanaimo Brain Injury Society. To continue advocating and offering support to brain injury survivors and their families, we are offering you a one-of-a-kind opportunity to do something you have only ever dreamed about…


…With a bungee cable attached, of course!

We are asking local and corporate businesses of any kind to form a company team and nominate their boss for a bungee jump. Through our website, you can register your team including the boss nominee and any teammates wishing to participate in the fundraiser. The team must fundraise a minimum of $500 for the exciting opportunity to watch their boss bungee jump in this fun and unique team-building exercise.

Ride Ryder Hesjedal’s Tour de Victoria presented by Scotiabank – October 2

If you haven’t heard, Victoria has become known as the Cycling Capital of Canada and the Tour de Victoria showcases the best of it! What sets the riding in Victoria apart from other cycling destinations is the scenery and variety of terrain.

Ride the Tour de Victoria and you’ll experience oceanfront riding alongside beaches and cliffs, rolling rural roads through vineyards and farmlands, challenging mountain roads through stunning coastal rainforests, and NO highway riding. Combine this with superb traffic control, ride support, a family-friendly finish festival; the Tour de Victoria is truly a world-class event! 

Cyclists of all ages and abilities are welcome!

Register Here!

Belfry Theatre’s Crush Online – October 18-24

Crush is returning to its online format in 2021. This carefully curated auction features a great selection of fine wine generously donated from the private collections of individuals and local restaurants. Whether you are an experienced oenophile or simply a lover of good wine, you will find a wonderful range of spectacular wines. Also on offer are lots from BC wineries including gift baskets and packages, dining, travel, and other unique experiences in every price bracket. Check out what you can bid on here.

The Belfry Theatre

All proceeds benefit Victoria’s leading professional theatre company and its beautiful heritage venue in the heart of Fernwood. For more information please contact or 250.385.6835

KidSport Victoria Play It Forward – October 25 – November 5

Inspired by the amazingly successful 2017 – 2019 Jon Montgomery Pizza Pigout, and an ongoing commitment to both local families in need and local businesses who have supported their work over the years, KidSport Greater Victoria is launching Play it Forward on Monday, October 25.  Highlights of the event include a large online silent auction, special initiatives at a couple of local restaurants, and KidSport Victoria’s first-ever online 50/50!

Uniquely, Play it Forward has committed 50% of corporate sponsorship to the purchase of goods and gift cards from local businesses that have supported KidSport during better times. These items and more will be on the auction block at, from Oct 25 – Nov 5.  For more information and for 50/50 ticket purchase, visit  Funds raised during Play it Forward will be used to directly support local kids and families in financial need, through access to seasons of sport of their choice.

Toonies for Tutoring – Ongoing

The Victoria Literacy Connection invites book clubs to participate in their Toonies for Tutoring fundraiser, an easy way for book clubs to become literacy heroes. 

To participate, Book Club members donate a Toonie at every book club meeting; the Victoria Literacy Connection uses those funds to help provide literacy tutoring to a wide range of learners.  Reading challenges, “fines” for not reading the book, and silent auctions are just some of the fun ways book clubs can increase their donation.

Click on the link below to read more about the fundraiser and download a PDF. 

The Victoria Literacy Connection provides free literacy programs for children, youth, and adults all over Greater Victoria.  1 in 5 Greater Victoria adults need better literacy skills to fully participate in society. And many children need better literacy skills to keep up in school.

VPS Mentorship Program –

Get free 1-on-1 support to reach your full potential! The Victoria Pride Society Mentorship Program matches LGBTQ2S+ individuals seeking non-judgmental support with established members of the community. Starting a new career? Thinking of coming out? Need someone to talk to about sexual orientation or gender identity questions? Apply to be a mentee! Successful applicants will be matched with a mentor who can provide a safe space to ask questions and get advice. Victoria Pride Society mentors are an amazing group of talented, ambitious, independent, courageous, and diverse individuals striving to fulfill VPS’s vision in which “all people, through education, equality, and safety are empowered to lead full, authentic lives.”.

VPS Local Queer-Owned Business Directory –

Getting married? From officiants to photographers, we have you covered. Need your windows cleaned? Help is just a click away in Household Services. Is your puppy needing a spa day? Look under Pet Services for someone to pamper that pooch. From Health & Wellness to Entertainment & Culture, it’s all here in one spot. And if you’re a local LGBTQ2* business owner, and you want to be included in the VPS directory, all you have to do is complete your application here.  It’s free to list!

Victoria HarbourCats Baseball – WE WILL BE BACK!

Despite the cancellation of the 2020 and now 2021 seasons due to COVID-19, the Victoria HarbourCats are gearing up for what will be a celebratory season and a return to West Coast League baseball in 2022.  Season tickets, 10-game flex packs, gift cards, and merchandise are now on sale through the HarbourCats offices at 101-1814 Vancouver Street, or by calling 778-265-0327.  Merchandise, gift cards, and 10-game packs may also be purchased online through “The Cat Shop” at  

Try us again for the very first time! Help support the best summertime sports entertainment in the City and lock in your 2022 tickets today!  Offices open 10-5 Monday to Friday.   

Note: Thanks to all our fans who purchased 2020 and 2021 game tickets or flex-pack vouchers!  Please keep them in a safe place and we will happily exchange them for tickets or vouchers to any regular-season game in 2022 once the schedule has been released, likely in the fall of 2021.

For more information, follow the HarbourCats at  or at our Facebook page at

Passion and Performance presents The Underworld – October 30

This Halloween, leave the comfort and safety of the world you know and join us in the dark depths of The Underworld.

Passion and Performance, Victoria’s all adults dance studio, is back! After 19 months, our performers are eager to return to the stage where they will thrill and terrify you in our second Halloween event. This immersive dance show will run at 7:00PM and 9:00PM on Saturday, October 30th at the Delta Ocean Pointe.

Tickets are arranged by best viewing from $39-$59, and go on sale October 4th at 10:00AM

Please note that tickets are limited this year. This show is 19+. We kindly ask that you please read all the details to make sure expectations are managed before purchasing tickets. 

Please visit our event page for the ticket link, FAQs, Covid19 requirements, and more information.

Any more questions? Our team would be happy to answer them. You can email us at

Social Media Camp Summit Series – Strategic Content Planning Summit – November 17

Before you become too busy in January to actually plan out 2022, join us for our final Summit in the Social Media Camp Summit Series that will teach you how to organize and align your company’s marketing. Our Strategic Content Planning Summit on November 17 will help you develop your marketing plan, organize your social media, set up systems, develop your hashtag and content strategy, review trends for 2022 and more.

Our keynote speakers are Tyler J. McCall (@tylerjmccall) and Ericka Dukes ( Tyler is a wealth of knowledge, tips, fun and more fun. He’ll tell you like it is and will make sure you are inspired moving in to 2022. Ericka Dukes is an Instagram Strategist and Coach for businesses and entrepreneurs who seek to attract, connect + convert their followers on Instagram. Going to be an amazing Summit!

Tickets only $49 (first 100 tickets) and includes morning of live virtual speakers, 10-12 pre-recorded session to watch on your own time and a workbook. –